May 2015: UX book club returns with Indi Young

Indi Young has become a bit of a UX celebrity around these parts. Her empathy workshop at the region’s premier UX conference, Fluxible, followed by a D2L sponsored lunch and learn left us all wanting more. So, we’ve decided to go get some more!

We’ve selected her latest book, Practical Empathy, as the topic for our May meeting. Anyone at all involved in developing a product needs to have a solid understanding of its users and empathy is a tool that can help develop that understanding. It’s a mindset that focuses on people, helping to reveal their thinking patterns and perspectives. The book focuses on how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.

But wait — there’s more! We will discuss the book as a group for the first portion of the evening and then Indi will join us live from San Francisco for the last part. Come prepared with questions, or just come looking for answers.

There are many locations to buy this book, including Amazon.ca, or Rosenfeld Media. (Psst…if you came to Fluxible and *still* haven’t used your free ebook coupon for Rosenfeld Media, now’s a good time to redeem it!)

Hope to see all of you soon!

Thursday May 21st, 2015
7:00 to 8:30 pm
Boltmade Offices
Waterloo, Ontario

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May 2014: The art of seduction at UX Book Club KW

UX Book Club KW is meeting again in May and this time we’re focusing on art of seduction. Well, in terms of designing interfaces, at least!

Join us on Thursday May 22nd at 7pm, to discuss Seductive Interaction Design: Creating Playful, Fun, and Effective User Experiences by Stephen P. Anderson (@stephenanderson). The book takes a fresh approach to designing sites and interactions based on the stages of seduction, and examines what motivates people to act.

It’s packed with excellent examples of websites employing seductive design, and goes even further to delve into the fundamental psychological theories behind exactly why each of the examples work so well.

We’re pretty excited to be hosting this month’s meeting at DVLB, the fabulously hip coffee bar in Uptown Waterloo.

You can grab the book directly from Peach Pit Publishing, Amazon.ca and other places, including WordsWorthBooks in Uptown. And if you’re just looking to borrow a copy instead, we’d be happy to lend you ours.

So, have you been seduced? We hope so – see you there!

Because space is limited at DVLB, we have to cap registration to 18.  Go ahead and register now:

Thursday May 22, 2014

7:00 to 8:30 pm
DVLB
84 King Street North
Waterloo, ON N2J 2X4