July 2022: Let’s talk about problems

Problems are everywhere and range in significance, scale, and impact. For most people in their day-to-day, problems are to be avoided. For those who find themselves in User Experience (and storm chasing), we seek
them. Time and again in the process of defining the work, starting with a well-defined problem is a reoccurring requirement to inspire action.

For those unfamiliar with starting with a problem, this pursuit can feel unnatural and even scary (like driving toward a tornado). This is a culture issue, and we will help. To do so, we need to look at all the different ways problems show up for us.

In this uxWaterloo Meetup we’ll take a look at problems. Not really that there ARE problems but the foundations of them, where to get them, have good ones, and ones that inspire collaboration, innovation, and most of all action.

Like all problems, they’re never one sided and neither will this Meetup be. We’ll kick off with a few problem topics that have some solid passion behind them as it relates to our work. From there we’ll open the agenda where you’ll help prioritize the next problem topics that matter most to you. Finally we’ll ignite the conversation and talk about how problems show up for you in your work.

About our speaker

Dana Marr currently holds the role of Head, Innovation Design at Farm Mutual Re in Cambridge, Ontario. Dana brings over 27 years of design experience to Farm Mutual Re, most recently performing the role of UX (User Experience) Design Lead, Global Innovation with Scotiabank. Dana has also held similar positions with D2L and BlackBerry. Dana brings a passion for providing a human-centered approach to innovation.

Please register for this free event

July 28, 2022
12:00pm ET
Live streamed to wherever you are!