Digital Content Consultant at Manulife

Do you have a background in and a passion for user experience? Have you always put the needs of your customer at the forefront of your problem-solving approach? Are you seeking an opportunity to work on a heavily trafficked, high profile website? If you’ve answered yes to all the above, we may have the role for you!

Working in a fast paced, changing environment where every day brings something new and innovative ideas are encouraged to help our customers reach their dreams and aspirations, the Manulife Bank Digital & Payments team is seeking a highly motivated Digital Content Consultant to join our team. The Content Consultant will work closely with stakeholders, team members and the Digital Product Manager to develop content strategy, requirements and see changes through from idea to implementation and ongoing traffic analysis for different Manulife Bank digital properties.

Responsibilities

The Content Consultant’s responsibilities include, but are not limited to:

• Owning all web and digital content management activities
  • Develop a content strategy for Manulife Bank digital properties
  • Ensure the information presented on Manulife Bank digital properties is fresh, informative and appealing to meet our short and long term business goals
  • Oversee all content to ensure customer engagement, brand consistency and a positive customer experience
  • Collaborate with content, marketing and design teams to plan and develop site content, style and layout
  • Optimize content for SEO and AODA
  • Analyze and provide recommendations on website traffic and user engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Continually maintain a priority list and roadmap of upcoming enhancements to keep the site fresh, relevant and leading-edge
  • Remain abreast of innovative digital approaches and continually push the envelope to ensure Manulife employs and leverages opportunities
  • Assist Digital Product Manager(s) with strategy
  • Guide minor projects (enhancements) through the complete lifecycle, drawing upon internal and external resources, as required
  • Creation of user interface (UI) layouts reflecting the predefined user experience (UX) standards created and maintained by the User Experience team
  • Design of templates for key digital communications to drive engagement with content and desired actions (e.g. Advisor/Mortgage Broker newsletters, Onboarding communications etc)
• Coordination and scheduling across all channels of:
  • Marketing promotion pages
  • Banners
  • ABM screens
  • Email templates
  • eNewsletters
• * Performing web analytics (in coordination with Canadian Division Digital Team)
• * Executing rate change communications
• * Assist in platform migration activities as needed
• General site maintenance
  • Broken link scanning, SEO validation etc
• * Triage internal inquiries to the appropriate area of the Digital & Payments team
• * Manage and prioritize incoming requests for updates to digital properties

Qualifications

Minimum Qualifications:

• 3-5 years of relevant work experience
• Post-secondary education preferably related to Digital Technology, Business, Marketing or Communications
• Proven work experience with Digital Content Management
• Hands-on experience applying the fundamental principles of user experience design within user flows, sitemaps and low & high fidelity wireframes based on specifications, goals, needs and limitations
• Ability to leverage research findings to improve the online experience customers
• Experience with Adobe Experience Manager or other content management systems
• Highly organized with an ability to prioritize conflicting demands
• Knowledge of search engine optimization (SEO) best practices and digital analytics and their use in driving business results
• Experience managing and maintaining strong relationships with business unit stakeholders and team members
• Experience with online marketing campaigns, including management of targets and optimization methodologies would be a bonus. The ideal candidate will have knowledge of modern marketing tactics (e.g. contextual display advertising, dynamic PPC, latent conversion measurement)
• Skills and understanding of digital marketing/direct response conversion and A/B testing and optimization
• The incumbent will possess an excellent balance of analytical, communication and user experience skills and will be unafraid to challenge others to continually improve business results.

If this is your unlimited, please apply now!